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Diverse beginnings and interests often lead to innovative ideas.

Steve Jobs took a calligraphy class with Robert Palladino at Reed College in Portland, Oregon. In 2005, Jobs explained to a graduating class at Stanford that this class inspired him while he developed the Macintosh computer, which was the first computer to utilize such an array of beautiful typography.

Today, students are still finding inspiration in varied paths. With backgrounds ranging from mathematics to biology or English, the Connective Media program at the Jacobs Technion-Cornell Institute attracts curious students who are often fascinated by a number of subjects. They want to use a range of ideas to lay the foundation for the next generation of people-driven technologies.

Current Cornell Tech Connective Media student Hannah Xue ’17 recently completed a project that reimagined the user interface of a self-driving car. Xue and her project partner read a number of sociology studies to better understand the human psyche and how the brain learns to trust something. They then integrated that research into their interface so drivers feel more comfortable letting a car drive itself.

“I was always interested in psychology, design and computer-human interaction,” said Xue. “I didn’t want to do a traditional computer science masters degree; I wanted to be able to incorporate other things I’ve learned.”

Xue chose Cornell Tech in part because she grew up in a big city — Shanghai — and completed her dual undergraduate degree in psychology and computer science in Beijing. She spent a summer interning with Google in their Mountain View office, and realized she loved the energy and dynamic lifestyle that cities offer.

“Before coming here, I wanted to explore ideas outside of computers to see how other systems work,” said Xue. “At Cornell Tech, I was able to get an internship at The New Museum at the recommendation of one of my professors, and it was a really great surprise.”

Because the school and its professors are well established within New York City, Xue said it made it a lot easier to explore many different applications for computers. “We’ve visited Twitter and The New York Times,” said Xue. “It’s really nice to go to different companies, almost on a weekly basis, and meet people who might one day further our careers.”

Some students feel as though they’d like to expand upon their undergraduate computer science degree.

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Associate Professor Mor Naaman talks to Connective Media students.

Connective Media student Harrison Gregg ’17 mentioned that as an undergraduate student, he didn’t have access to courses to contextual his computer science education. “At Cornell Tech, I’ve learned how to think about computer science and software engineering not just technically, but within a larger societal context.”

Smaller discussion-based classes, Gregg said, help him consider important practical and theoretical concerns relevant to software engineering. “I wanted to learn how to create technology that has a positive social impact on the world.”

The Connective Media program, Gregg explained, forms conscientious engineers—a designation that could also be noted of his peer, Roy Cohen ’18.

Cohen is a film director and producer whose first feature documentary, The Machine of Human Dreams, premiered in 2016 at many film festivals. The film follows an artificial intelligence scientist who works in Hong Kong and on an intelligent toys for children.

“It was a very in-depth portrait of one of the most brilliant people I’d ever met,” said Cohen. “After I finished the film, I realized that I was interested in different types of media. I wanted to be able to interact with the audience in nonlinear ways.”

Cohen said he visited Cornell Tech and felt right at home with the collaborative student community on campus. “For creative industries and media, this was the diverse scene that I wanted to be a part of—it’s not focused on a specific industry.”

Even for students with experience in different industries, the program represents a way forward. “I had a startup with a friend that didn’t work out during my senior year of undergraduate,” said current Connective Media student Evan Kesten ’18.

Kesten then went to a major manufacturer and worked on software for few years to try out different areas of the company. Kesten said he wanted to experience a wider range of applications for his work, though, and started to look for graduate programs that could address that.

“I took a security workshop at Cornell Tech and just loved the environment,” said Kesten.” I had never been somewhere where there’s so much collaboration between business students and computer science students—usually they’re at opposite ends within a lot of universities.”

Being in a place that openly allows conversations between different programs and encourages projects between them is phenomenal, said Kesten. “No matter what you do, you work with everyone in the Connective Media program. It makes you more well rounded.”


The marriage of business and data is well underway. Now organizations need employees with the business acumen and technical skills to both understand and solve complex problems.

Ali Sadighian is one of those people. Sadighian has an undergraduate degree in industrial engineering and an MBA from Sharif University of Technology in Tehran as well as a Ph.D. in Operations Research from Columbia University.

""Sadighian manages a team of scientists at Amazon’s Inventory Planning and Control (IPC), part of the Supply Chain Optimization Technologies team (SCOT). The group focuses on the automation of Amazon’s supply chain decision making processes. He is currently interested in revenue management, operations management, supply chain management and game theory.

In a Q&A, Sadighian shares his journey to Amazon and what he does on a daily basis.

What types of roles were you considering before graduation?
I was thinking about academic jobs, industry research (i.e. MSR/Yahoo Lab), and consulting.

Why did you select your current role?
I left academia to join a research team at Amazon. It came through a combination of my interest in applied research and network of friends who worked at the Amazon. I wanted to work in an environment where my research had measurable impact on a business.

How do you expect your career path to look like in a few years?
Amazon is reshaping the future of retail and there are many uncharted territories as we expand. I currently manage a research team focused on automating manual decision making processes across Amazon supply chain. We develop algorithms that move billions of dollars of products across a global supply chain, and I expect our domain of influence to grow as the complexity of the business problems grows. Humans simply cannot make decisions at such a large scale and we need automated solutions. Research careers in Amazon grow up to VP level.

What does a typical day look like?

  • Reviewing Business Metrics and identifying how the automated algorithms driving decisions have impacted the metrics
  • Deep diving on areas of opportunity to develop new solutions as identified through our metrics (where we do not fare well or “have dropped the ball”)
  • Working on the new automation problem inspired by new businesses (Cashier-less store, 1-hour delivery etc)
  • Meeting with business partners and development teams
  • Working on new business ideas to leverage technology as driver of growth

What’s the most useful thing you learned in school that you still use today?
School taught me the simple building blocks that I use every day to understand the basics of why certain solutions/algorithms work. As a researcher, I am faced with a business environment that continuously evolves and I can’t rely on rigid solutions that solve the problem today but hinder growth in future.

In order to develop the right solution that is flexible enough to allow for such changes, more often than not I need to understand the most basic yet important underlying mechanisms of a situation and develop models that capture these major trade-offs. Even the most complex models I have developed at work start from those fundamentals. School game me the fundamental tools of the trade and imparted on me a deep appreciation for simplifying a problem to capture the major trade-offs.

What’s your advice to a student hoping to get into this field?
Do not underestimate the value the most basic tools and models you learn in school. They might sound simple (and, indeed, they are most of the time) but those fundamentals will help you untangle business problems and remove what I call “ the fog of modelling” that exists in ambiguous situations.

It’s tempting to throw the most advanced tools at a problem,but in long-run, if the use of advanced tools is not coupled with a deep understanding of the simple building blocks underlying those tools — they will hinder growth and the ability to innovate.


Architectural Digest features nine new university buildings around the including Cornell Tech’s first academic building, the Bloomberg Center.

Relocating from New York’s Chelsea neighborhood to Roosevelt Island—an enclave in the East River between Manhattan and Queens that once served as an asylum for the mentally ill—Cornell Tech’s new 710,000-square-foot campus boasts a Who’s Who of starchitects. The crown jewel is perhaps the Bloomberg Center, a 160,000-square-foot home base of sorts, conceived by Thom Mayne, design director of the Pritzker Prize–winning Morphosis architecture firm. A distinguishing feature in its design is an energy canopy and solar panels, which will help it become one of the largest net-zero buildings in the U.S. Upon completion this summer, it will generate all its power on campus. The firm also recently completed the A. Alfred Taubman Engineering, Architecture, and Life Sciences Complex at the Lawrence Technological University in Michigan.

Read the full article on Architectural Digest.


By Ian McGullam

Cornell Law School hired James Grimmelmann as a law professor, but they got a translator in the bargain.

Grimmelmann, who started teaching at Cornell Tech this fall, is bridging the gap between students who dream of becoming “the Notorious R.B.G.” (U.S. Supreme Court Associate Justice Ruth Bader Ginsburg ’54) and those whose idols are more like Mark Zuckerberg.

These students comprise the inaugural class of the new, one-year “law tech” Master of Laws in Law, Technology and Entrepreneurship program, which is designed to give already-practicing attorneys or recent law graduates the skills and knowledge to succeed in the technology and entrepreneurial ecosystem.

Grimmelmann studies the intersection between computers and the law, and what each side has to teach the other. A former Microsoft programmer, he’s currently exploring ways of looking at copyright law through a computer science lens — in particular, figuring out how to quantify the expression in artistic work, and the similarities between different works. Grimmelmann says tech industry insiders already think about copyright this way: don’t worry about defining aesthetics, just write some code.

“I think it would be very helpful for the legal system to understand how people who write software think about what they do,” he says. “And this is a general principle for my work, which is that computer science is incredibly pragmatic. It’s about getting computers to do things. And that pragmatic approach to deep questions sidesteps the philosophical issues and just says, ‘What can we do?’”

Another facet of Grimmelmann’s work involves teasing out an analogy between computer code and legal texts. “If you think about a statute that says ‘don’t speed,’ it’s like a computer program — it’s a piece of text that does something in the world,” he says.

“Even incredibly complicated programs can have completely determinate behavior. That possibility, of language that doesn’t require controversial on-the-spot discretion, is a kind of a holy grail for lawmakers,” Grimmelmann adds, noting this also raises the question of which features of the legal system can be delegated to machines. “Could you have automatic enforcement of rules against market manipulation that’s simply an algorithm that spots suspicious trades and declares them illegal?” he asks.

Cornell Tech provides the perfect venue for someone wrestling with these liminal questions. “These are law students who are deeply interested in technology,” Grimmelman says.

“[There] are engineering students who are building things that are going to have massive policy implications. This is a really great moment for doing things that aren’t held back by traditional boundaries.” Law students without a strong technical background shouldn’t be intimidated, though — Grimmelman says they’re already well equipped to get up to speed.

“Lawyers learn new areas and new fact patterns all the time for cases,” he says. “Learning tech is no different. It just requires the commitment to do it, and the humility to accept that you have to put in the work.”

This article originally appeared in “Ezra Magazine”


In a recent Cornell Tech @ Bloomberg event, Katia Beauchamp shared her recipe for the perfect cold email, CNBC reports.

“I cold-emailed every CEO of the beauty industry you can imagine,” Beauchamp says. “And it worked.”

The business landed key partnerships early on with big beauty brands like Kiehl’s and Benefit, something Beauchamp says was crucial to landing investors as well as customers.

Read the full article on CNBC.


The stats are in. Women-led startups are on the rise. In fact, some studies have shown that companies with gender diversity on their founding team perform better than all-male teams.

In the most recent Cornell Tech @ Bloomberg speaker series, three successful female entrepreneurs shared their “tales from the top” with Cornell Tech students, Bloomberg employees and the New York City tech industry.

Scarlett Fu, the anchor of “Bloomberg Markets” asked the panel hard-hitting questions that exposed the challenges and biases that female founders face as they are building and scaling their businesses. Katia Beauchamp, CEO and co-founder of Birchbox, Brit Morin, CEO and founder of Brit + Co, and Nadia Boujarwah CEO and co-founder of Dia & Co shared personal anecdotes and actionable advice for the next generation of female (and male) entrepreneurs.

Here were the key takeaways from the honest, yet optimistic, discussion:

On Fundraising:
Brit Morin: “You have to be yourself, and use that to your advantage. I was squarely in the middle of the demographic I was trying to reach. I understood that psychographic more than any of the investors that were investing in the company. You can be authentic and think about the strengths of who you are and use those experiences to leverage yourself in those conversations.”

Nadia Boujarwah: “It’s hard to look at the numbers and not see that the cards are stacked up against female founders. We’re also building companies that are for women, so not only is it a problem with interacting people at the founder level as a venture capitalist but also getting them to see why the product you are bringing to market serves such a profound need for a customer that is very foreign to them and makes it very challenging to pitch as a women.”

On Networking:
Katia Beauchamp: “I cold emailed every CEO in the beauty industry that you can imagine. I started my cold emailing hobby with Steve Jobs, and he got back to me right before I went to business school. It works. My recipe for cold emailing is as follows: a very compelling subject line, an email you can read without scrolling on a smartphone, and no business plan attached. We had a one-pager to find out more. And you ask for something that is pretty hard to say no to, which in our case, was: “Do you have five minutes to give me advice?” And then that turned into a meeting, and that turned into a pitch, and that turned into partnerships with big companies like Kiehl’s.”

Brit Morin: “It’s a matter of hustling. It’s pure hustling. It’s getting out there and meeting people. Cold tweets also work well. Send them metrics, send them a tweet with that perfect hockey stick graph.”

Nadia Boujarwah: “It’s very hard to pitch a business in the concept phase as a woman, but what everyone understands is traction. One of our first goals was to do whatever we could to prove that they didn’t have to believe us — the proof was in the pudding. And we did that. With investors, if you can go beyond belief to the rational stage, they’ll make the rational decision in the end. You just have to get past that hurdle.”

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On Success and Skepticism:
Nadia Boujarwah: “Have audacious goals. Talk about building a big business. Talk about wanting to create massive wealth. Talk about wanting to change the world, not just because you have a mission, but because you have a capitalistic view on life and there is change that can happen through capitalism. The more that we emphasize that these things are important to us as female founders, the more people will come to expect that.”

Brit Morin: “Women are more realistic when it comes to what they are going to achieve and when they are going to achieve it. A lot of men carry bigger egos so their three year plans may sounds totally insane…but they sound as though the are confident and believe it. There haven’t been many female entrepreneurs with multi-million dollar investments. We need more women who are successful to give the industry more confidence that the rest of us are going to achieve those exits as well. We’re getting there.”

Katia Beauchamp: “I’ve found that as you get further and further down the line, there is skepticism about if you are grounded enough, whereas as with a man it’s seen more as being a visionary. When you’re talking about creating multi-billion dollars in value, there is a skepticism that isn’t as present for men.”

On Being Customer-Centric:
Katia Beauchamp: “How can you not think about the customer? The world is doing the work for you. If you don’t think about your job as staying relevant to your consumer, then you’ve missed the point. That is our vision: to be powerfully relevant through deep respect, and we think that is a completely different way to think about building a consumer product company.”

Nadia Boujarwah: “We believe that you create value for your business by actually resonating with the customer and it’s your responsibility as a CEO to build your product around your customer. These are emotional products where you want to build deep connections with your customer. That’s how the businesses that have changed the world have succeeded.”

Brit Morin: “Always look at the data and focus on what your customer is telling you.”

On Having a Narrow Focus:
Nadia Boujarwah: “Focus begets success. We don’t choose markets at random. We choose markets that are large, and then we focus on them. I think that’s the most rational way to build a business. As you perfect a market, you earn the right to expand into other markets as long as you do it in a way that is authentic to your brand.”

 

On Taking it Personally:
Katia Beauchamp: “It is extremely difficult to have distance between who you are and what you’ve built. It is such a roller coaster and any given day you can have 18 highs and 70 lows. It’s never a good day or a bad day — it’s not that simple. When so much of your self-worth is wrapped up in the business and you care so much about it, everything feels personal. But you can bring love into what you do.”

Brit Morin: “I put my name in the business, so there is a lot of personality there. I did that because I am so passionate about what I am building. It also kept me on track with how we grow and develop as a business. We stay true to who we are because I feel so passionate about our mission and our cause that I don’t want to put my name on the line to take us off course.”

On Living in the Moment:
Katia Beauchamp: “The thing I didn’t understand was what it would do to my productivity to actually rest. And rest is different from sleep. The first four years of Birchbox, I was never not thinking about Birchbox. Now I have about two hours of my day and all of my weekends [with my kids] to have these moments that are not about work. I rest my brain and am more creative.”

Nadia Boujarwah: “I think there is an opportunity in life to do many things, and the most important thing as a female professional is to stay focused on what you’re doing right now and begin to focus on the next step when you’re in the next step. As long as you live only one moment at a time, a lot of the anxiety and the worry and pre-planning can dissipate.”

The Worst Advice They’ve Received:
Brit Morin: “Why didn’t you start this with your husband? They thought that my husband would help propel my business to be even more successful. The notion of needing to rely on anybody, especially your husband or a man was pretty terrible advice. I said I’m confident enough to do this myself and, in fact, he knows nothing about media.”

Nadia Boujarwah: “The worst advice we get comes from anyone who gives us advice on our customer who isn’t our customer. Politely declining advice is critical as a founder.”

Katia Beauchamp: “Do we really need the box?”

On Helping Other Women:
Katia Beauchamp: “My biggest advice to women is that nobody has all the answers. I don’t have all the answers. I’ve made countless mistakes. The difference between someone who is an entrepreneur, and someone who is an aspiring entrepreneur, is that you will make the decision. You will pursue something and you will try to make it into the right decision but if that doesn’t work, you pivot.”

Brit Morin: “Women entrepreneurs I’ve met all care deeply about supporting each other and helping the next class. There is an inner club of women who care about supporting other female entrepreneurs.”

Watch the full video.

Read more on Tech at Bloomberg.


Traffic jams are a huge problem for many large US cities. Mismanaged transit in Washington, D.C., Los Angeles, and New York City each year leads to billion-dollar losses, as well as hundreds of millions of hours in travel delays.

One major cause of traffic backups in New York City is double-parked cars, often due to a dearth of legal parking spaces. A study from 2008 found that private vehicles exceeded legal spaces by 30 percent in lower Manhattan — and it stands to reason that the problem has only gotten worse since then.

It’s an issue that Sidewalk Labs, a company dedicated to solving problems in the urban environment, wanted to explore. So the company challenged a team of Cornell Tech students to solve it.

As part of Cornell Tech’s Product Studio course, four students — Greg Pekar, Operations Research and Information Engineering ’17, Diego Wolfsdorf, Computer Science ’17, and Jeff Clement and Gustavo Lozano, both Johnson Cornell Tech MBA ’17 — formed a team to tackle gridlock.

“Our team was tasked with reducing congestion and improving safety by detecting where double parking occurs,” said Clement.

Developing a Prototype

The group’s first idea involved creating a parking reservation system. This solution, however, was ultimately too expensive and complicated to implement.

Next, the group experimented with a pricing system: prime parking spots, at peak times, would be priced accordingly. When this, too, proved larger than the course’s semester-long scope, the team found itself back at the drawing board.

“Going back to square one can be overwhelming,” said Clement. “When we found ourselves stuck, [Cornell Tech Designer-in-Residence] Leland Rechis helped us reframe the question, and just talked things through so that we could keep moving forward.”

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The app records a cyclist’s trip and uses the data of the movement and speed to make track traffic congestion.

After thinking about why their previous ideas didn’t pan out, they realized that lack of data around parking was central to the problem of improving congestion.

Eventually, the team decided to aggregate and map various traffic data points, and built a system to process this information. That meant equipping Citi Bikes with smart handlebars — handles with built-in sensors — accelerometers, and GPS to log riders’ movements. That way, if a rider’s trajectory showed them dodging car-sized obstacles where bike lane should’ve been, the team could infer that a car or truck was illegally parked there.

“The future vision was to have a bunch of Citi Bikes running around to collect this data so that you could pinpoint where there was a likelihood of a double-parked car,” said Pekar. “If a bunch of bikes go down a certain road and they make a certain pattern, there’s probably something in the way.”

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From Prototype to Product

Once the team began seeing the results of their prototype and charting the results, they started to build a machine learning algorithm to help with the process.

That led Wolfsdorf to contact Cornell computer science professor Serge Belongie. “I made an appointment with him during office hours [to figure out] the best approach to our machine learning problem,” said Wolfsdorf. “He pointed us in the right direction and told us about other projects with similar data-collection problems.” After looking through other sets of data, the team created an app for the sensor data they had collected and created a hypothetical heatmap based on what the city might look like to bikers using it when they ride.

The final step: taking the data they’d collected, along with their unique technology for Citi Bikes, the team presented their findings to Sidewalk Labs. They met with the Sidewalk Labs CTO Craig Nevill-Manning, former director of engineering at Google’s New York offices.

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When a bike swerves to avoid a car-sized obstacle, the program infers that a car or truck is likely illegally parked there.

“We received good feedback from Craig and 12 [other] experts about the project,” recalled Clement. “Sidewalk Labs was excited by our results.”

Though the team completed the challenge during the fall semester, they’re now considering how it might be useful to other organizations or other projects in the near future. “We believe that this has potential — bicycle riding is becoming more and more popular and there are more bike-sharing programs in cities,” said Clement. “A lot of big companies, such as Waze or Uber, might want to know more about what’s on the streets.”


MANHASSET, NY– The Feinstein Institute for Medical Research, Cornell Tech, and Sage Bionetworks announced today the launch of a pioneering study to examine the use of a smartphone application to identify and understand impulsivity in daily life. The team intends to develop additional apps using study data with the goal of providing support to those looking to change impulsive behaviors and better their ability to resist unhealthy temptations.

Impulsiveness is the inability to not act on immediate temptations despite the long-term consequences. Examples of impulsive behaviors are unhealthy actions such as overeating, drinking to excess and gambling. Impulsive acts over time can lead to certain negative conditions, including obesity, type 2 diabetes, substance abuse, gambling problems and suicidal behaviors, among others. That’s why identifying the triggers behind impulsiveness can help people take control of their actions and may decrease the potential for developing these associated conditions.

Frederick Muench, PhD, Feinstein Institute associate professor and director of Northwell Health’s Digital Health Interventions in Psychiatry, and Deborah Estrin, PhD, professor of Computer Science at Cornell Tech, collaborated to develop this study to assess if a smartphone app can accurately measure a person’s level of impulsivity in different situations. Because impulse control is affected by specific time of day, physical activity, and social interactions such as drinking, the app will gather data at those times. The researchers will use this data to evaluate which of these factors influence impulse control the most.

“This is the first study in which the capabilities of the smartphone are being used to understand impulsivity in different settings,” said Dr. Muench. “Having a better understanding of what drives this behavior will help us design tools that health professionals and their patients can use to regulate impulsive behaviors in trigger settings.”

Participants in the study will engage in a range of tasks and self-assessment tests within the smartphone application. For example, using a previously validated computer measurement of risk-taking now designed for the smartphone, participants are asked to virtually “inflate” a balloon as much as they can without making it pop in order to receive a cash prize. How people handle this challenge (i.e., will they be conservative with how much they inflate the balloon or will they be risky by getting it to the point of almost popping) will provide data to help understand risk taking under different conditions.

 

This study of the app has been named the Digital Marshmallow Test, building off of the original “marshmallow test,” invented by Stanford psychologist Walter Mischel and colleagues in the 1960s. It measured willpower by testing preschoolers who were given the option of either eating one mini-marshmallow right away or waiting 15 minutes to get two mini-marshmallows.

“As most individuals are only within arm’s reach of their smartphones, it is a great tool to profile impulsive behavior and see what daily factors influence it,” said Dr. Estrin. “With the app being accessible from any smartphone, more participants can be enrolled, providing our scientific team with access to more data than ever conceived before cell phones.”

In addition to the versions developed for the general public, the team also plans to make a version of the app where researchers studying impulsive behaviors can use the tasks and tests during in-person visits as part of their existing protocols.

 

Support for this research was provided by the Robert Wood Johnson Foundation.

 

About the Feinstein Institute

The Feinstein Institute for Medical Research is the research arm of Northwell Health, the largest healthcare provider in New York. Home to 50 research laboratories and to clinical research throughout dozens of hospitals and outpatient facilities, the 3,500 researchers and staff of the Feinstein are making breakthroughs in molecular medicine, genetics, oncology, brain research, mental health, autoimmunity, and bioelectronic medicine – a new field of science that has the potential to revolutionize medicine. For more information about how we empower imagination and pioneer discovery, visit FeinsteinInstitute.org.

About Cornell Tech

Cornell Tech brings together faculty, business leaders, tech entrepreneurs, and students in a catalytic environment to reinvent the way we live in the digital age. Cornell Tech’s temporary campus has been up and running at Google’s Chelsea building since 2013, with a growing world-class faculty, and more than 200 masters and Ph.D. students who collaborate extensively with tech-oriented companies and organizations and pursue their own start-ups. Construction is underway on Cornell Tech’s campus on Roosevelt Island, with a first phase due to open in summer 2017. When fully completed, the campus will include 2 million square feet of state-of-the-art buildings, over 2 acres of open space, and will be home to more than 2,000 graduate students and hundreds of faculty and staff.


In a world obsessed with analytics, qualitative data is often overlooked in favor of raw numbers. But while it may not be readily calculable, it’s the qualitative data—the human emotions and improvisations—which offers up the most fertile information.

When frog design submitted a prompt to Cornell Tech’s Product Studio, the global design strategy and research firm was expecting their assigned team of masters students to focus on raw analytics, and other forms of objective data. Instead, the Cornell Tech team and frog design shifted focus of the conversation back to conversation itself, and produced a groundbreaking transcription service.

An Open-Ended Ask

Hoping to unleash them creatively, frog design’s challenge to the team amounted to an open-ended question: how could wearables and sensors enable design researchers to draw more valuable insights while in the field?

“They didn’t give us technology, or any ideas beyond that question. It was our role to dig down deeper, and figure out what we need to do,” said team member Gabe Ruttner, Master of Engineering in Computer Science ‘17. “We had to run with that, figure out what it means, unpack the different terms, and come up with a product that addressed that question.”

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Pond’s transcription feature lets you capture and curate conversations in real-time with custom tags.

The Breakthrough Moment

This creative license led the team to think critically about their prompt — and eventually, to reframe the challenge altogether.

“We actually didn’t use wearables, we spun away from that early on,” said Ruttner.

The team realized that a surplus of data, rather than providing clarity, more often has the effect of obfuscating meaning. So the team turned its attention to more accurately capturing human interactions, as opposed to, say, devising new ways of collecting data.

“There was a moment where we said, ‘Humans are the best sensors’ — and it sort of fell in place for us,” recalled Brinna Thomsen, Parsons, BFA Communications Design ’18.

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Users organize quotes into relevant categories and elevate the quotes that embody key insights from their research.

Building a Product Solution

The team divvied up responsibilities based on their respective fields of study, with Ruttner and Roy Cohen, Technion-Cornell Dual Master’s Degrees in Connective Media ’18, working as developers, Thomsen heading up design, and Vince Wong, Johnson Cornell Tech MBA ‘17, serving as product manager.

“We all sort of merged together,” said Ruttner.

Working closely over a series of weeks with frog’s design researcher Lola Bates-Campbell, the students developed a transcription app that the group named ‘pond’, a nod to the company that spawned it. ‘pond’ is a real-time transcription program that allows an interviewer to easily flag relevant information with custom tags and then curates that information into insights.

With a print to post-it note feature, pond allows users to move seamlessly between synthesizing in the physical world and the digital world. When they are finished grouping the insights, they can quickly bring those categorized groups back into pond by scanning QR codes located on the post-it notes.

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Users can print relevant quotes to post-it notes, synthesize them in the physical world, then scan them back into pond for further analysis or use in presentations.

The app, developed using Django — a free, open-source framework — and Google’s Speech API, is in the public domain, a decision made by the company and backed by its creators.

Reflecting on the process, the students recognized that, in some ways, the opportunity to work on a research tool made their experience especially valuable. “Our project was kind of meta in the sense that we were doing for frog what frog does for their clients,” said Ruttner.

Wong agreed, “I think frog was very excited to mentor us under their own design research methodology as we built pond for them. They were incredibly supportive from end-to-end.”


After winning the bid to build an applied sciences campus in New York City in 2011, Cornell University and the Technion-Israel Institute of Technology were then faced with the challenge of creating programs to prepare graduate students for the digital age.

Five years later, the Jacobs Technion-Cornell Institute, the embodiment of that partnership, offers two masters of science in information systems degrees —  Connective Media and Health Tech — that do just that.

At the heart of the Jacobs Institute programs is a commitment to deep technical learning in the context of real-world problems.This emphasis on real-world applications moved Carol Epstein ‘61, a Cornell alumna and longtime supporter of the Technion, to establish the Carol B. Epstein Fellowship for students with the desire to bring technology “out of the classroom and laboratory and into our lives.”

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“It is rare for institutions of high stature to collaborate, but the partnership of Cornell and the Technion was virtually heaven-sent,” said Epstein, adding that “providing fellowships to assist with tuition cost enables the Jacobs Institute to reach out to and select the best students regardless of their financial situation.”

It was students like Tim Delisle, Technion-Cornell Dual Master’s Degrees in Health Tech ‘17, who inspired Epstein to support the Jacobs Institute. A former data scientist at Merck, Delisle has a background in healthcare and a passion for making a difference with technology.

“I come from a less technical background in the sense that my first exposure to computer science was self taught,” said Delisle. “I had mostly a healthcare background, so coming in with that different perspective in applied machine learning classes, the data science classes, the computer vision courses was a reality check in how difficult some of these problems are.”

Early on in his time at the Jacobs Institute, Delisle began reflecting on his experience at Merck and applying his new technical skills to find a solution. The result: Datalogue.

Datalogue is a software company that automates the process of data preparation using artificial intelligence technologies like computer vision and natural language processing. By automating the data preparation, analysts can spend more time doing what they’ve been trained to do: analyze.

Having recently closed $1.5 million in funding, Delisle says he and his company have benefited immensely from the culture and expertise at the Jacobs Institute and Cornell Tech. He added that much of the research he has done for his business wouldn’t be possible if he weren’t able to draw from the skill and expertise of the faculty.

“My thesis advisor is Serge Belongie, he’s a computer vision expert,” said Delisle. “What’s really interesting about our collaboration is that Serge’s background is not explicitly connected to the problems that I’m solving, but from his different perspective, we’re able to creatively solve problems in ways that are unexpected.”

This entrepreneurial mindset is bolstered by Cornell Tech and the Jacobs Institutes’ unique approach to IP. Because all Cornell Tech students own their own IP, Delisle is able to take his research from class projects back to his company.

It’s the Jacobs Institute’s commitment to entrepreneurial engineering that appeals to Epstein. “It is a different kind of teaching [at the Jacobs Institute] — not siloed but in multiple hubs, not 50-minute classes but spontaneous interaction among students, researchers, and faculty.”