Business Model Innovation
Consumer Behavior
Creative Industries
Quantitative Marketing
Startup Science & Entrepreneurship
From fully-equipped robotics and fabrication labs to initiatives shaping global economic policy and social justice, our labs and initiatives prove what’s possible when world-renowned researchers can experiment freely.
Assistant Professor
Tommaso Bondi is an Assistant Professor at Cornell Tech and the SC Johnson School of Management at Cornell University and a Demir Sabanci Faculty Fellow of Marketing and Management.
Research focus: The economics of digitization, quantitative marketing, and behavioral and experimental economics
Charles H. Dyson Family Professor of Management chair
Karan Girotra, Professor of Operations, Technology and Information Management (OTIM), is the recipient of the Charles H. Dyson Family Professor of Management chair and a Professor at Cornell Tech and in the Johnson School at Cornell University.
Research focus: Business models in the areas of urban living, smart transportation and e-commerce
Girish and Jaidev Reddy Professor of the Practice
Mukti Khaire is the Girish and Jaidev Reddy Professor at Cornell Tech and in the Johnson School at Cornell University. She is also the Director of the Johnson Cornell Tech MBA program.
Research focus: Entrepreneurship in the creative industries, such as art, advertising, architecture and design, fashion, film, music, publishing, and theater
Assistant Professor
Omid Rafieian is an Assistant Professor at Cornell Tech and the SC Johnson School of Management at Cornell University and a Demir Sabanci Faculty Fellow of Marketing and Management.
Research Focus: Digital marketing, mobile advertising, personalization, and privacy
Enroute is a platform that provides the tools and intelligence necessary to enable seamless patient transportation throughout a hospital.
Buzr is a product that allows anyone, including renters, to upgrade their buzzer entry system with a non-intrusive hardware device that interfaces with the existing building wiring. Buzr is a smart-home device designed for apartments that lets you interact with your building’s front door from anywhere.
Bowtie is a streamlined portal for businesses to interact with their customers through chat, without the frustration and hassle of relying on the analog service a telephone provides. Focusing on the beauty, wellness and fitness spaces, Bowtie helps businesses turn missed calls into bookings using an artificial intelligence (AI) assistant. Bowtie was acquired by MINDBODY in May 2019.
Assistants operate as a team of one, without clearly defined processes or mentors to show them the way. Cabinet is a task management software for assistants that is hyper-organized and actually helps assistants get things done.
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