In the last Cornell Tech @ Bloomberg event of the fall semester, co-founder and co-CEO of Warby Parker Neil Blumenthal spoke to a packed house about building a strong brand and how they’re growing the company without losing focus on their mission, Tech at Bloomberg reports:

Warby Parker’s Neil Blumenthal envisions his hip eyewear maker becoming the world’s biggest optical company.

“We are not building Warby Parker and our brand to scale and flip it, but to last and be around for a hundred years—and hopefully have a big impact,” said Blumenthal, co-founder and co-CEO, at the Cornell Tech @ Bloomberg speaker series.

After guiding the disruptive industry innovator to a $1.2 billion valuation through five rounds of funding, Blumenthal believes it’s vital to continue growing Warby Parker, but without abandoning the brand’s core values: great products, attainable prices, strong customer experiences and social entrepreneurship. The key to the company’s continuing success, he asserts, is keeping intact many of the company’s “traditions and rituals,” while also accepting change.

“Change is inevitable and happening faster than ever before,” Blumenthal told the audience in Bloomberg’s headquarters in midtown Manhattan. “We have to welcome and embrace it.”

Read the full article on Tech at Bloomberg.