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In a recent Cornell Tech @ Bloomberg event, Katia Beauchamp shared her recipe for the perfect cold email, CNBC reports.

“I cold-emailed every CEO of the beauty industry you can imagine,” Beauchamp says. “And it worked.”

The business landed key partnerships early on with big beauty brands like Kiehl’s and Benefit, something Beauchamp says was crucial to landing investors as well as customers.

Read the full article on CNBC.

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