By Grace Stanley
One might wonder why a CEO would talk about a divisive political topic – especially when it’s unrelated to their core business model. After all, why would you want to hear what the guy selling beans has to say about politics?
New research coming out of Cornell Tech suggests you might be on to something.
In a paper titled “When (Not) To Talk Politics in Business,” published Feb. 25 in Strategic Management Journal, researchers illuminate circumstances under which it is more or less beneficial for CEOs to talk about politics.
“We’re not looking here at people who go out in the streets and protest because of their own convictions. We’re looking at multi-billion-dollar firms. If they’re doing something, there’s usually a business reason,” said Tommaso Bondi, assistant professor of marketing at Cornell Tech and at the Samuel Curtis Johnson Graduate School of Management.
Read more at the Cornell Chronicle.
Grace Stanley is a staff writer-editor for Cornell Tech.
