Directed by Wendy Ju, the Car Simulator Lab is one of the world’s leading sources of automotive interaction research and empirical on-road research. Highly advanced simulation equipment and on-site autonomous vehicles enable researchers to study driver and passenger behavior at a new level. Partners have included Toyota, Ford, Nissan, Mitsubishi, Renault, Intel, Panasonic, Accenture, Volkswagen, Volvo, and the World Economic Forum’s Global Autonomous and Urban Mobility Council.