Johnson Cornell Tech Professor of Practice Mukti Khaire’s book “Culture and Commerce: The Value of Entrepreneurship in Creative Industries” explores the relationship between art and business.
Mukti Khaire is Girish and Jaidev Reddy Professor of Practice at Cornell Tech and the Cornell SC Johnson College of Business. She received a PhD in Management in 2006 from Columbia University’s Graduate School of Business. Before that, she completed a Masters in Management from Indian Institute of Technology (IIT) - Bombay and a Master of Science in Environmental Science and a Bachelor of Science in Microbiology from the University of Pune, India. Prior to joining Cornell Tech in 2016, she was on the faculty of Harvard Business School (Entrepreneurial Management Unit; 2005-2016) and spent a year as Visiting Faculty in Brown University (Sociology; 2015-2016).
Mukti’s research focuses on entrepreneurship in the creative industries, such as art, advertising, architecture and design, fashion, film, music, publishing, and theater. In particular, she is interested in understanding how entrepreneurs create markets for new categories of cultural goods by constructing their value, while also changing consumers’ beliefs about what attributes of cultural goods are appropriate and valuable. In this vein, Mukti studied the creation of a market for modern Indian art and the rise and establishment of the high-end fashion industry in India. Her work, which has been published in leading business and management journals, has shed light on the structure and functioning of creative industries and the business and societal implications of entrepreneurship in the cultural sector. Mukti has also authored 35 teaching cases on firms in the creative industries.
Business for Tech
Business for Technologists (BT) is a comprehensive introduction to the key aspects of new product development and product management that will provide helpful perspective for technologists working in cross functional teams with business leaders in the marketing, product, finance, legal and business development disciplines. BT focuses both on concepts and frameworks utilizing “solutions architecture” while working on cross functional teams in both agile and waterfall development environments. Students will utilize their team projects as the basis to complete customer development, market segmentation, product placement, construct business models and define “proof points” and milestones that lead to successful outcomes for teams comprised of both technologists and subject matter experts from a broad array of business disciplines. The course will also discuss the development of an “intellectual property suite” and its importance in the new product development process and relevance to the competitive landscape. While the course focuses on scalable businesses, the principles apply to businesses of all sizes. Topics covered will include definition of the market, sales and distribution, competition, business development, project management and milestone based performance tracking. The course culminates in a capstone project of writing a launch plan for a new technology product’s market test.