Manoj K. Thomas

Manoj Thomas is the Associate Dean of NYC Initiatives at Cornell Tech and the Sabanci Professor of Management & Marketing at the Cornell SC Johnson College of Business. He oversees the Johnson Cornell Tech MBA program, Johnson’s Executive MBA programs, and new Johnson initiatives in New York City.

Thomas is a behavioral scientist who runs experiments to understand, model, and predict customer behavior. His experiments explain how framing, user interface, and sociomoral factors influence customer behavior. His recent research examines customer behavior in digital markets.

Thomas trains business leaders to build and grow customer-centric businesses. His lectures are available online through eCornell’s certificate program on Consumer Behavior. He has received the Apple Award and the Stephen Russell Family Teaching Award for excellence in teaching.

Thomas is the co-author of the book “Why People (Don’t) Buy: GO and STOP Signals.” He is associate editor for the Journal of Consumer Research.