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Jorge Fontanez is CEO of B Lab U.S. & Canada, part of a global network focused on realizing stakeholder capitalism and whose global mission is to create an inclusive, equitable, and regenerative future benefitting all people and the planet. Jorge’s career has been in pursuit of achieving racial equity through economic equity, influenced by the belief that business can be a force for good. Jorge’s perspective on business comes from having in-depth experience leading marketing and brand strategy for iconic brands across a variety of sectors including Consumer Packaged Goods, Mining and Minerals, Automotive and Financial Services. In 2015 he founded Marca Studio, an independent strategic marketing consultancy serving entrepreneur founders of color in their early-stage ventures, as well as purpose-driven brands, nonprofits, and foundations. Jorge designed a course on Stakeholders & Marketing and lectures at the Bard MBA in Sustainability Program. He also serves as an advisor to the NYU Center for Sustainable Business and Pacific Community Ventures, and since 2014 he has been a First Mover Fellow of the Aspen Institute Business & Society Program.