Tommaso Bondi is an assistant professor of marketing at Cornell Tech and the Cornell SC Johnson College of Business. Trained as an economist, Bondi’s research focuses on the economics of digital platforms. His work explores how online social learning — such as consumer reviews — can lead to biased outcomes, unfairly favoring certain products over superior alternatives and ultimately misleading consumers.
More recently, Bondi has expanded his research to a range of topics, including the impact of CEO political communication on business, the effects of privacy regulation on media publishers’ strategies, how small independent stores can compete in a market dominated by large retailers, and the consequences of online platform globalization.
His research has been published in Management Science, Marketing Science, and the Strategic Management Journal. It has also been featured in media outlets such as the New York Times, Harvard Business Review, and Fortune.
Bondi teaches MBA Digital Marketing at Cornell’s New York City and Ithaca campuses. He has been named to the Johnson Teaching Honor Roll for the past three years. In 2025, he won the Students’ Choice Award, given annually to the faculty member who best represents Cornell Tech and its values.