Mara McGinnis leads marketing and communications at Cornell Tech, where she is responsible for building brand recognition and visibility for the New York City campus. Before joining Cornell Tech, McGinnis served as assistant vice president of communications and marketing at Brooklyn College, where she launched a new brand and digital strategy while serving on the president’s cabinet of advisors.
She previously held roles at several higher education institutions, including the University at Buffalo, Columbia University, and Pratt Institute, where she created the college’s communications and marketing division and led brand strategy, editorial and creative services, media relations, digital marketing, and public programs.
McGinnis earned a master’s degree from the Columbia University Graduate School of Journalism and a bachelor’s degree from the University at Buffalo.