Tech Crunch: Uru Finds the Best Places to Introduce Ads in Online Video

Cornell Tech startup Uru uses computer vision to locate open spaces in video and serve advertisements, Tech Crunch reports.

New York City-based startup Uru is working on a new way for video publishers to make money. Imagine watching a normal-looking online video — except that on some of the surfaces (say, on the cabinet behind the stars of a cooking video), you’ll see logos or other art promoting a sponsor.

Okay, that might actually sound a bit annoying, but Uru co-founder and CEO Bill Marino argued that it’s a better fit with videos — not to mention emerging media like augmented and virtual reality — than most traditional forms of advertising.

“We are headed towards these more immersive mediums,” Marino said. “AR and VR are coming pretty swiftly, so we need to rethink how brands are presented inside these mediums. It has to be a lot more seamless and harmonious with the content.”

Read the full article on Tech Crunch.