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Doug Stayman's teaching and research interests are in the areas of advertising and consumer decision making. 

His research has focused on the study of emotional responses to advertising and the role of affect in decision making. His work has involved methodological and measurement issues in studying emotions. He is also interested in theoretical accounts of the effects of emotions on people's preferences. Prior to coming to Cornell, he taught at the University of Texas at Austin.


Agility II

Credits 1.0