AlleyWatch: NYC Startup Trigger Finance Removes Emotions from Your Investing

In a recent AlleyWatch article, Trigger Finance, one of the first Startup Award winners, was interviewed about their FinTech app that lets users trade stocks based on events.

Investing your own money can be intimidating without the knowledge and guidance of how to invest properly. So rather than just throwing you in to the deep end of the pool, Trigger Finance is providing you with a platform to establish ‘rules’ of when to pull the trigger. With if/then rules attached to a myriad of potential situations, the platform informs when things are statistically on your side. Sound investment advice combined with early investment is this latest entrant’s mantra in the personal financial management space..

AlleyWatch spoke with Rachel Mayer about her startup which brings back discipline to investing and its future.

Read the full article on AlleyWatch.